Understatement is a female-founded, female-run force of change born in 2017 from the ambition of disrupting the “oh-so-boring” and antiquated underwear market. Our founders Marie Stolt, Maria Lager, and Yvet Malmveld came together with the vision to contribute to a world where women can be whoever they want to be - liberated and unrestricted. One butt at a time
We are revolutionizing the underwear drawer by turning an everyday necessity into a liberating statement piece from under. We are making the first layer finally count by designing underwear that feels as good as it looks — understatements that make a difference in how women feel about themselves.
We want all women to be able to relate and see themselves in sexy and comfortable underwear. We celebrate ever-changing bodies through diverse representation to make each other feel empowered, confident, and comfortable.
We don’t have a list of requirements for you to join our Understatement Club. Come as you are. Shaved or unshaved, we couldn’t care less.We don’t retouch our models in photos and videos, because why would we?
