Starting with getting rid of all the annoying stuff that never should have been put into underwear in the first place. No more underwire, bye-bye to restrictive padding, and so long to itchy bitchy tags. 

Since then, we have come a looong way. Building our community, evolving as people, and growing as a team. Always focusing on developing our products. Making better, smarter, and more sustainable choices. Finding solutions to problems we couldn’t imagine facing when we started. 

 The core of what we are and what we do is all of us coming together. In the joint effort of making every day a bit more exciting for as many women as we can. Boosting each other to live life, knowing that we can be whoever we want to be. We're here to make you feel empowered, confident, and comfortable.

We removed the annoying stuff: no padding, wires, push-ups, and those itchy tags. We want to make something that's often complicated (bra shopping) fun, and convenient again. That's why we work with an easy-to-shop assortment and size range. Our product is made to last, not to be tossed out at the end of the season. We swap out materials for more sustainable alternatives where we can and are always on the hunt for even better options.