We want all women to be able to relate and see themselves in sexy and comfortable underwear. We celebrate ever-changing bodies through diverse representation to make each other feel empowered, confident, and comfortable.

We don’t have a list of requirements for you to join our Understatement Club. Come as you are. Shaved or unshaved, we couldn’t care less.We don’t retouch our models in photos and videos, because why would we?

We believe the devil's in the details — which is why all of our pieces are carefully crafted to perfection. From the feeling of the material on your skin, to the look of itty-bitty metal clasps, we believe all details are equally worthy when creating long-lasting, expressive pieces. We love prints, contrasts, unexpected colour combinations and mixing materials for the ultimate tactile experience: delicate mesh, velvety flocked prints, graphic lace and silky smooth satin. We incorporate seasonality through trending colours and prints but always in a signature Understatement way.

Compromise is never an option and we refuse to cut corners on our core promise of comfort, style and support. Say hello to underwear that’s actually exciting to wear.

There are people behind the clothes we make, and around 80% of those working in the textile industry identify as women. One of many reasons why we are so committed to challenging industry norms, to walking the talk and to taking social and environmental responsibility.

Our collections are produced by European, Turkish and Chinese manufacturing partners that are experts in the field of underwear. This means we can visit regularly, build long-lasting relationships, and ensure that labor conditions and quality standards are in line with our values. All our manufacturing partners are certified for social and environmental compliance. Most of them are female-run, sharing our vision of empowering women and working towards gender equality.