Understatement brings together 14 powerful women from their community to loudly, proudly and unapologetically claim and redefine the word “perfect”. Together with our community we are flipping the script. Rewriting the rules. Redefining perfection. Reclaiming our bodies. Inspiring. Empowering. Liberating.

Nothing Butt Perfect is all about that—women feeling liberated and empowered through sharing their experiences and being portrayed just as they are. Authentically and unapologetically themselves.

This campaign focuses on the universally relevant experience of being a woman in a world where owning a body, regardless of age, weight, height or the amount of scars and stretch marks, has always been a topic of discussion for others. We are asking real women from our community to strip down, share their understories and deliver the naked truth: “I am nothing butt perfect. You are nothing butt perfect”